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🎣 About Us – Tejano Fishing
Born in Amarillo, Texas, Tejano Fishing is more than just a brand — it’s a lifestyle rooted in family, music, and culture. We represent the Tejano spirit on the water, on the road, and on the radio.
Our story starts with our inspiration — Joel, the first voice of Tejano radio in Amarillo, Texas. A deep voice, a cool presence, and a man who gave Tejano music a place to live. That same voice echoes through everything we do today — blending old-school soul with new-school energy.
From early morning casts to late-night cumbias, Tejano Fishing celebrates the fusion of Texas fishing culture, Tejano music, and generational pride. We design gear that’s made for long days on the water, cookouts with familia, and dancing under the stars.
We started with a few hats and a koozie. Now? We're building a movement — one hat drop, one song, and one good vibe at a time.
Whether you're rocking our gear on the coast, at the lake, or in the backyard, you’re part of the Tejano Fishing familia.
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Cast lines. Catch vibes. Stay Tejano.
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